//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measurement and assessment: an...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Messung
22,656
Measurement
22,442
Marketingmanagement
17,195
Marketing management
16,604
Performance measurement
15,352
Performance-Messung
14,541
Theorie
8,975
Theory
8,859
USA
3,983
Marketing
3,842
United States
3,836
Unternehmenserfolg
3,822
Firm performance
3,788
Consumer behaviour
3,599
Konsumentenverhalten
3,576
Deutschland
3,493
Germany
3,264
Armut
3,096
Poverty
3,026
Relationship marketing
2,592
Beziehungsmarketing
2,579
Welt
2,445
World
2,393
Strategisches Management
1,981
Direktmarketing
1,928
Portfolio-Management
1,808
Portfolio selection
1,803
Risiko
1,771
Risk
1,720
Strategic management
1,685
Innovation
1,675
Brand management
1,656
Markenführung
1,646
Schätzung
1,630
Direct marketing
1,580
Estimation
1,575
Online-Marketing
1,479
Performance management
1,447
Internet marketing
1,431
Einkommensverteilung
1,398
more ...
less ...
Online availability
All
Undetermined
14,584
Free
13,645
Type of publication
All
Article
33,878
Book / Working Paper
25,836
Journal
139
Other
10
Type of publication (narrower categories)
All
Article in journal
25,253
Aufsatz in Zeitschrift
25,253
Graue Literatur
6,580
Non-commercial literature
6,580
Working Paper
5,898
Aufsatz im Buch
5,805
Book section
5,805
Arbeitspapier
5,317
Hochschulschrift
2,421
Thesis
1,901
Collection of articles of several authors
1,269
Sammelwerk
1,269
research-article
928
Lehrbuch
856
Case study
812
Fallstudie
812
Textbook
720
Aufsatzsammlung
682
Bibliografie enthalten
668
Bibliography included
668
Konferenzschrift
445
Dissertation u.a. Prüfungsschriften
294
Conference paper
262
Konferenzbeitrag
262
Ratgeber
261
Conference proceedings
251
Guidebook
244
Amtsdruckschrift
205
Government document
205
Reprint
190
Article
168
Collection of articles written by one author
157
Sammlung
157
Handbook
152
Handbuch
152
Glossar enthalten
117
Glossary included
117
review-article
116
case-report
113
Systematic review
106
more ...
less ...
Language
All
English
49,377
German
8,180
Undetermined
1,648
French
286
Spanish
95
Polish
88
Russian
88
Italian
69
Hungarian
29
Dutch
22
Swedish
19
Portuguese
16
Czech
14
Ukrainian
12
Bulgarian
10
Croatian
10
Romanian
7
Danish
6
Slovak
6
Serbian
6
Slovenian
5
Finnish
4
Norwegian
3
Turkish
3
Lithuanian
2
Chinese
2
Valencian
1
Kazakh
1
Macedonian
1
more ...
less ...
Author
All
Kotler, Philip
123
Bruhn, Manfred
119
Homburg, Christian
96
Ravallion, Martin
94
Alkire, Sabina
89
Meffert, Heribert
85
Diewert, Walter E.
72
Pepels, Werner
66
Kumar, V.
59
Silber, Jacques
59
Klasen, Stephan
55
Foster, James E.
54
Bauer, Hans H.
52
Heckman, James J.
50
Keller, Kevin Lane
48
Seth, Suman
47
Duclos, Jean-Yves
46
Verme, Paolo
46
Feenstra, Robert C.
45
Jolliffe, Dean
45
Kleinaltenkamp, Michael
45
Wiedmann, Klaus-Peter
44
Burkhauser, Richard V.
43
Sheth, Jagdish N.
42
Belz, Christian
41
Cowell, Frank A.
41
Tomczak, Torsten
41
Kirchgeorg, Manfred
40
Albers, Sönke
39
Backhaus, Klaus
39
Diebold, Francis X.
39
Ukko, Juhani
39
Dang, Hai-Anh H.
38
Krafft, Manfred
37
Esch, Franz-Rudolf
36
Saunila, Minna
36
Deaton, Angus
35
Kanbur, Ravi
35
Kreutzer, Ralf T.
34
Santos, Maria Emma
34
more ...
less ...
Institution
All
National Bureau of Economic Research
386
OECD
353
Springer Fachmedien Wiesbaden
110
World Bank
82
American Marketing Association
59
International Labour Organization (ILO), United Nations
50
World Bank Group
40
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
38
Organisation for Economic Co-operation and Development
32
Books on Demand GmbH <Norderstedt>
28
Verlag Dr. Kovač
26
Edward Elgar Publishing
25
IGI Global
24
Deutscher Dialogmarketing Verband
19
Basel Committee on Banking Supervision
18
Mathematica Policy Research
17
European Society for Opinion and Marketing Research
16
Oxford Poverty & Human Development Initiative
16
Verlag Franz Vahlen
16
Fördergesellschaft Marketing an der Universität Augsburg
15
International Water Management Institute (IWMI)
15
De Gruyter Oldenbourg
13
Europäische Kommission / Statistisches Amt
13
Institute of Social Studies (ISS)
13
International Food Policy Research Institute (IFPRI)
13
World Institute for Development Economic Research (UNU/WIDER), United Nations University
13
Erasmus Research Institute of Management
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Tinbergen Instituut
12
Weltbank
12
Deutscher Direktmarketing-Verband
11
EconWPA
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
Harvard Graduate School of Business Administration
11
Haufe-Lexware GmbH & Co. KG
11
Institute for the Study of Labor (IZA)
11
London School of Economics (LSE)
11
Université Paris-Dauphine (Paris IX)
11
Vereinte Nationen / Wirtschaftskommission für Europa
11
more ...
less ...
Published in...
All
Journal of business research : JBR
486
SpringerLink / Bücher
410
NBER working paper series
378
Working paper / National Bureau of Economic Research, Inc.
355
NBER Working Paper
317
Industrial marketing management : the international journal for industrial and high-tech firms
303
Journal of strategic marketing
207
Europäische Hochschulschriften / 5
190
Discussion paper series / IZA
185
International journal of production research
185
International journal of production economics
160
European journal of operational research : EJOR
158
European journal of marketing : EJM
152
The international journal of productivity and performance management : IJPPM
152
The journal of business & industrial marketing
146
Journal of marketing management : MM
143
OECD Environment Statistics
141
Journal of the Academy of Marketing Science
136
Gabler Edition Wissenschaft
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Insurance / Mathematics & economics
127
Journal of marketing
126
Journal of retailing and consumer services
126
Policy research working paper : WPS
125
IZA Discussion Paper
119
International Journal of Operations & Production Management
118
Springer eBook Collection
118
Journal of marketing communications
117
Public performance & management review
115
World Bank E-Library Archive
114
International journal of productivity and quality management : IJPQM
113
Working paper
113
Benchmarking : an international journal ; BIJ
110
Journal of business ethics : JOBE
108
European Journal of Marketing
107
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
106
International journal of hospitality management
105
Economics letters
98
Marketing intelligence & planning
97
Applied economics
96
more ...
less ...
Source
All
ECONIS (ZBW)
54,251
USB Cologne (EcoSocSci)
1,679
RePEc
1,482
Other ZBW resources
1,481
EconStor
815
BASE
84
USB Cologne (business full texts)
52
OLC EcoSci
18
ArchiDok
1
more ...
less ...
Showing
81
-
90
of
59,863
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Kundenclubs
Bernecker, Michael
;
Hüttl, Florian
- In:
Effektives Customer Relationship Management : …
,
(pp. 147-169)
.
2008
Persistent link: https://www.econbiz.de/10003749463
Saved in:
82
International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
83
Website-reflected operating characteristics of wineries' wine clubs
Williamson, Nicholas C.
;
Bhadury, Joyendu
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 244-258
Persistent link: https://www.econbiz.de/10010462625
Saved in:
84
Modeling the impact of internet technology on marketing
Dogan, Kutsal
-
2002
Persistent link: https://www.econbiz.de/10002183893
Saved in:
85
Zoom in on sales : target marketing, prospecting, and sales centers
Cuprisin, Jim
-
2003
Persistent link: https://www.econbiz.de/10002198251
Saved in:
86
Adding value through direct marketing - management dimensions of different marketing channels
Jervell, Anne Moxnes
- In:
Farm management : proceedings of NJF Seminar no. 345, 2 …
,
(pp. 225-237)
.
2003
Persistent link: https://www.econbiz.de/10002123259
Saved in:
87
Search marketing strategies : a marketer's guide to objective-driven success from search engines
Colborn, James
-
2006
Persistent link: https://www.econbiz.de/10002835709
Saved in:
88
Principles of selling by mail
Picken, James Hamilton
-
1927
Persistent link: https://www.econbiz.de/10002628810
Saved in:
89
Strategisches interaktives
Direktmarketing
in der Gebrauchsgüterindustrie : Einfluss des Database Marketing und der Neuen elektronischen Medien
Oschmann, Marc
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896442
Saved in:
90
Strategische Vertriebswegeplanung von Universalbanken
Späth, Peter
-
2000
Persistent link: https://www.econbiz.de/10001423826
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->