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Researching the cultures of br...
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Consumer behaviour
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Bengtsson, Anders
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Östberg, Jacob
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Ostberg, Jacob
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Eckhardt, Giana M.
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Hartmann, Benjamin Julien
4
Bardhi, Fleura
3
Kjeldgaard, Dannie
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Ulver, Sofia
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Institutet för Ekonomisk Forskning, Ekonomihögskolan
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Marketing theory
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Qualitative market research : an international journal
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International marketing review
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Qualitative Market Research: An International Journal
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The Routledge companion to marketing and feminism
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
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2
Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob
- In:
Marketing theory
10
(
2010
)
1
,
pp. 45-73
Persistent link: https://www.econbiz.de/10003964099
Saved in:
3
Masculinity and fashion
Ostberg, Jacob
- In:
Gender, culture, and consumer behavior
,
(pp. 255-283)
.
2012
Persistent link: https://www.econbiz.de/10009544238
Saved in:
4
Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob
- In:
Marketing theory
10
(
2010
)
1
,
pp. 45-73
Persistent link: https://www.econbiz.de/10009870729
Saved in:
5
The quest for masculine to-be-looked-at-ness? : exploring consumption-based self-objectification among heterosexual men
Östberg, Jacob
- In:
The Routledge companion to marketing and feminism
,
(pp. 222-238)
.
2022
Persistent link: https://www.econbiz.de/10014474352
Saved in:
6
Naturalistic group interviewing in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10003940027
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7
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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8
A brief history of branding in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 210-221
Persistent link: https://www.econbiz.de/10008650958
Saved in:
9
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Saved in:
10
Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane
;
Bengtsson, Anders
;
Curran, Catharine
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
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