The Ways to New: 15 Paths to Disruptive Innovation -- Contents -- Foreword -- Introduction: Why Marketing Should Drive Innovation -- Part One: Disruption and Innovation -- Chapter 1: Disruption and the Innovation Deficit -- The Innovation Deficit -- Disruption Methodology -- Chapter 2: Disrupt...

"The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is...