How disruption brought order : the story of a winning strategy in the world of advertising
Year of publication: |
2007
|
---|---|
Authors: | Dru, Jean-Marie |
Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Werbung | Werbeagentur | Strategische Planung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen, (1986)
-
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E., (2007)
-
The Routledge companion to advertising and promotional culture
McAllister, Matthew P., (2013)
- More ...
-
Disruption : Regeln brechen und den Markt aufrütteln
Dru, Jean-Marie, (1997)
-
How disruption brought order : the story of a winning strategy in the world of advertising
Dru, Jean-Marie, (2007)
-
The ways to new : 15 paths to disruptive innovation
Dru, Jean-Marie, (2015)
- More ...