How disruption brought order : the story of a winning strategy in the world of advertising
Jean-Marie Dru
| Year of publication: |
2007
|
|---|---|
| Authors: | Dru, Jean-Marie |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Werbung | Werbeagentur | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 236 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-60069-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895084