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Qualitative und quantitative M...
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Kapferer, Clodwig
63
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59
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31
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Wildner, Raimund
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Berekoven, Ludwig
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26
Ellenrieder, Peter
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Hildebrandt, Lutz
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Kuß, Alfred
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Pepels, Werner
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Day, George S.
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Huber, Frank
23
Kotler, Philip
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Sarstedt, Marko
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Wind, Yoram
23
Aaker, David A.
22
Albers, Sönke
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Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Birks, David F.
19
Eisend, Martin
18
Lehmann, Donald R.
18
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
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67
European Productivity Agency
62
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
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8
Edward Elgar Publishing
7
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
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National Industrial Conference Board
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Nielsen Company
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Centro de Desarrollo
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Danish Technological Institute
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European Commission / Directorate General for Education and Culture
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Arbeitskreis Deutscher Marktforschungsinstitute
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Deutsch-Koreanische Industrie- und Handelskammer
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Deutsche Statistische Gesellschaft
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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OECD
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Rationalisierungs-Kuratorium der Deutschen Wirtschaft
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Schweizerische Gesellschaft für Marktforschung
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Universität Trier / Lehrstuhl für Marketing und Innovation
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World Association for Public Opinion Research
4
A. C. Nielsen Company
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Advertising Research Foundation
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Books on Demand GmbH <Norderstedt>
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Bundesstelle für Aussenhandelsinformation
3
Central'nyj Ėkonomiko-Matematičeskij Institut, Akademija Nauk SSSR
3
Deutsche Marketing-Vereinigung
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Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Marketing Intelligence & Planning
51
European Journal of Marketing
49
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
International journal of market research
44
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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EconStor
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OLC EcoSci
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BASE
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USB Cologne (business full texts)
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1
Market potential for residential biomass heating equipment : stochastic and econometric assessments
Athiyaman, Adee
- In:
International journal of sustainable economies …
4
(
2015
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011391964
Saved in:
2
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
3
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Saved in:
4
Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
5
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
6
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
7
Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
Saved in:
8
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
9
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
10
Research in a world without questions
Ewing, Tom
;
Pankauskas, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010257052
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