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1
Superstars as winners of the common market : the role of the mass media
Schellhaaß, Horst-Manfred
- In:
Towards a knowledge-based society in Europe : 10th …
,
(pp. 153-168)
.
2009
Persistent link: https://www.econbiz.de/10003818252
Saved in:
2
Sport, the media and strategic communications management
Boyle, Raymond
;
Haynes, Richard
- In:
Managing sport business : an introduction
,
(pp. 318-337)
.
2012
Persistent link: https://www.econbiz.de/10009305447
Saved in:
3
Marketing mix through the integration of new and traditional media : a review of recent literature
Nor Azura Adzharuddin
- In:
International journal of social entrepreneurship and …
2
(
2013
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10009743858
Saved in:
4
Celebrity influences on young consumers : guiding the way to the ideal self
Yurdakul Şahin, Dicle
;
Atik, Deniz
- In:
Izmir review of social sciences
1
(
2013
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009791196
Saved in:
5
Why celebrity sells : a dual entertainment path model of brand endorsement
Hung, Kineta
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010373240
Saved in:
6
Celebrity, scandal and the male athlete : a sport media analysis
Osborne, Angela
;
Sherry, Emma
;
Nicholson, Matthew
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011577786
Saved in:
7
Durable good celebrities
Kendall, Todd D.
- In:
Journal of economic behavior & organization : JEBO
66
(
2008
)
2
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003717411
Saved in:
8
Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-
Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
Saved in:
9
Musiknachfrage im Internet
Volz, Ian Pascal
-
2011
Persistent link: https://www.econbiz.de/10008989048
Saved in:
10
A model of advertising format competition : on the use of celebrities in ads
Clark, C. Robert
;
Horstmann, Ignatius J.
- In:
The Canadian journal of economics
46
(
2013
)
4
,
pp. 1606-1630
Persistent link: https://www.econbiz.de/10010236966
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