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71
Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana
;
Durana, Pavol
;
Kovacova, Maria
- In:
Central European business review : CEBR
8
(
2019
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012157632
Saved in:
72
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
73
Inspiring
brand
positionings with mixed qualitative methods : a case of pet food
Morais, Robert J.
- In:
Journal of business anthropology
9
(
2020
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
Saved in:
74
Brand
-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
75
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
76
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina
- In:
Studies and scientific researches / Faculty of Economic …
24
(
2016
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
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77
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
78
The influence of
brand
experiences onbrand loyalty : a studyon Air Serbia
Mandarića, Marija
;
Sekulića, Dejan
;
Lazović, Suzana
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
14
(
2023
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10014634573
Saved in:
79
When does product
brand
matter to children?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
80
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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