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Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format

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Persistent link: https://www.econbiz.de/10007901921

Critical Innovation Characteristics Influencing the Acceptability of a New Pharmaceutical Product Format

Jaakkola, Elina - 2009

This paper investigates the Critical innovation characteristics that influence the acceptability of a new pharmaceutical product format as perceived by medical service providers. Professional service providers act as quot;surrogate adoptersquot; as they decide about the adoption of a product...

Persistent link: https://www.econbiz.de/10012764859

Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format

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Persistent link: https://www.econbiz.de/10008416695

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Purchase decision-making within professional consumer services : organizational or consumer buying behaviour?

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