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Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010
Persistent link: https://www.econbiz.de/10008667136
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Global brand expansion : how to select a market entry strategy
Dev, Chekitan S.; Brown, James R.; Zhou, Kevin Zheng - In: The Cornell School of hotel administration handbook of …, (pp. 975-989). 2010
Persistent link: https://www.econbiz.de/10008667097
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Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.; Grzeskowiak, Stephan; Dev, Chekitan S. - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.; Dev, Chekitan S. - In: The Cornell School of hotel administration handbook of …, (pp. 912-928). 2010
Persistent link: https://www.econbiz.de/10008667101
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The role of ownership in managing interfirm opportunism : a dyadic study
Brown, James R.; Krishen, Anjala S.; Dev, Chekitan S. - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10010347437
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
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Alternative origins to interorganizational trust : an interdependence perspective on the shadow of the past and the shadow of the future
Poppo, Laura; Zhou, Kevin Zheng; Ryu, Sungmin - In: Organization science : a journal of the Institute for … 19 (2008) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10003754302
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Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics
Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 378-394
Persistent link: https://www.econbiz.de/10003758834