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The impact of customer performance on IMC outcomes : firm size moderation in the inter-country context

Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of economics, finance & administrative science 26 (2021) 52, pp. 358-375

Purpose - Taking the customer-centric nature of integrated marketing communications (IMC), this article investigates the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context. Design/methodology/approach - The sample consists of the...

Persistent link: https://www.econbiz.de/10012814157

Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities

Monferrer, Diego; Moliner, Miguel Ángel; Irún, Beatriz; … - In: Journal of business research : JBR 137 (2021), pp. 430-443

Persistent link: https://www.econbiz.de/10012665803

Performance outcome of market orientation behaviour among Botswanas' small service firms

Jaiyeoba, Olumide Olasimbo - In: Journal of management research 6 (2014) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10010212181

The Export Market Orientation : export performance relationship in emerging markets ; the case of Croatian SME exporters

Miocevic, Dario; Crnjak-Karanović, Biljana - In: International journal of business and emerging markets … 4 (2012) 2, pp. 107-122

Persistent link: https://www.econbiz.de/10009538151

Strategic flexibility and market performance of SMEs in Nigeria

Asikhia, Olalekan - In: International journal of management & enterprise … 10 (2011) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10009012850

Market(ing) wisdom differences between family and non-family firms : an empirical study on small and medium enterprises

Ghouri, Arsalan Mujahid; Khan, Naveed R.; Mustafa … - In: Journal of enterprising culture 28 (2020) 2, pp. 171-200

Persistent link: https://www.econbiz.de/10012421241

Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance

St. Davčik, Nebojša; Cardinali, Silvio; Sharma, Piyush; … - In: Journal of business research : JBR 128 (2021), pp. 650-660

Persistent link: https://www.econbiz.de/10012494523

Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe

Chinakidzwa, More; Phiri, Maxwell - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 746-757

market performance of small to medium enterprise (SME) agro-processors particularly from developing countries remains scarce …. The purpose of this paper was to investigate the impact of digital marketing capabilities on SME agro-processors’ both … intermediate and final market performance outcomes. To achieve this, we conducted a survey of 298 SME agro-processors’ managers and …

Persistent link: https://www.econbiz.de/10012502590

The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation

Genc, Ebru; Dayan, Mumin; Genc, Omer Faruk - In: Industrial marketing management : the international … 82 (2019), pp. 253-264

Persistent link: https://www.econbiz.de/10012128079

Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy

Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439

Persistent link: https://www.econbiz.de/10011903384