For business applications of agent-based modeling and simulation, we should formulate rules for individual agents that are more realistic than those required by the KISS principle. This idea could be referred to as "empirical agent-based modeling." In order to develop such models, the first step...

Today's consumer goods markets are rapidly evolving with significant growth in the number of information media as well as the number of competitive products. In this environment, obtaining a quantitative grasp of heterogeneous interactions of firms and customers, which have attracted interest of...