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Grundlagen des Marketing

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Marketing : an introduction

Armstrong, Gary; Kotler, Philip - 2011 - 10. ed., global ed.

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Marketing : an introduction

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Marketing : an introduction

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Marketing : an introduction

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Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value -- Analyzing the marketing environment -- Managing...

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Marketing : an introduction

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Marketing : an introduction

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