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Global consumer behavior
Ammi, Chantal (contributor) - 2007
Persistent link: https://www.econbiz.de/10003408081
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The new, improved, Indian consumer
Ganguly, Partho - In: Global consumer behavior, (pp. 175-193). 2007
Persistent link: https://www.econbiz.de/10003502503
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Factors affecting technology adoption in India : a consumer-based view
Adhikari, Atanu; Rao, A. K. - In: Global consumer behavior, (pp. 219-235). 2007
Persistent link: https://www.econbiz.de/10003502517
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Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy; Hernandez, Monica D. - In: Global consumer behavior, (pp. 263-273). 2007
Persistent link: https://www.econbiz.de/10003502547
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569