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Models of the effects of advertising
Broadbent, Simon - In: Esomar congress 35 (1982) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003502895
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Computer assessment of media : the LPE media model
Broadbent, Simon - 1965
Persistent link: https://www.econbiz.de/10001948902
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Media planning and computers by 1970 : a review of the use of mathematical models in media planning
Broadbent, Simon - In: Journal of the Royal Statistical Society / C 15 (1966) 3, pp. 234-256
Persistent link: https://www.econbiz.de/10001948914
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Regularity of reading
Broadbent, Simon - In: Journal of marketing research : JMR 1 (1964) 3, pp. 50-58
Persistent link: https://www.econbiz.de/10001948917
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A simple marketing game
Broadbent, Simon - In: Marketing management and the decision sciences: theory …, (pp. 564-572). 1971
Persistent link: https://www.econbiz.de/10001948924
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Some uses of the nomogram in statistics
Broadbent, Simon - In: Applied statistics : a journal of the Royal Statistical … 3 (1954), pp. 33-43
Persistent link: https://www.econbiz.de/10001948931
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Spending advertising money
Broadbent, Simon - 1970
Persistent link: https://www.econbiz.de/10001948938
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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Financing the United Nations : international taxation based on capacity to pay
Broadbent, Simon - In: National Institute economic review (1996), pp. 77-89
Persistent link: https://www.econbiz.de/10001203983
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed.
Persistent link: https://www.econbiz.de/10004005575