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Advertising and economic behaviour
Cowling, Keith, (1975)
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon, (1981)
Advertising experiments by retailers
Fenwick, Ian, (1978)
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon, (1979)
Twenty advertising case histories
Broadbent, Simon, (1984)