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Brand management : strategy, m...
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Brand management
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7,803
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7,731
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2,932
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Burmann, Christoph
136
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133
Baumgarth, Carsten
94
Huber, Frank
82
Melewar, T. C.
74
Bruhn, Manfred
64
Meffert, Heribert
64
Keller, Kevin Lane
63
Ahlert, Dieter
55
De Chernatony, Leslie
49
Herrmann, Andreas
48
Balmer, John M. T.
47
Bauer, Hans H.
47
Tomczak, Torsten
47
Bang, Nguyen
39
Merrilees, Bill
39
Schmidt, Holger J.
39
Loureiro, Sandra Maria Correia
38
Phau, Ian
37
Ukko, Juhani
37
Wiedmann, Klaus-Peter
37
Saunila, Minna
35
Foroudi, Pantea
34
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
33
Epstein, Marc J.
31
Kernstock, Joachim
31
Romaniuk, Jenni
31
Iglesias, Oriol
30
Neely, Andy
30
Veloutsou, Cleopatra
30
Christodoulides, George
29
Langner, Tobias
29
Gupta, Suraksha
28
Ko, Eunju
28
MacInnis, Deborah J.
28
Strebinger, Andreas
28
Völckner, Franziska
28
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
48
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World Bank
30
OECD
28
Verlag Dr. Kovač
26
World Bank Group
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Haufe-Lexware GmbH & Co. KG
15
Books on Demand GmbH <Norderstedt>
14
IGI Global
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Information Resources Management Association
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Edward Elgar Publishing
10
Springer International Publishing
10
Verlag Franz Vahlen
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Mathematica Policy Research
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8
London School of Economics (LSE)
8
NetLibrary, Inc
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8
De Gruyter Oldenbourg
7
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
Leuphana Universität Lüneburg
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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6
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6
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6
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6
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Europäische Kommission / Executive Agency for Small and Medium-Sized Enterprises / COSME Unit A.1.2. Competitiveness & Internationalisation
5
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Journal of business research : JBR
698
The journal of brand management : an international journal
570
SpringerLink / Bücher
453
The journal of product & brand management
391
Journal of retailing and consumer services
304
Journal of Product & Brand Management
203
International journal of production research
176
International journal of hospitality management
163
Industrial marketing management : the international journal for industrial and high-tech firms
158
International journal of production economics
148
The international journal of productivity and performance management : IJPPM
146
European journal of marketing : EJM
139
Journal of strategic marketing
129
Psychology & marketing
125
Strategic Direction
124
Journal of marketing management : MM
118
Marketing intelligence & planning
117
Public performance & management review
115
Asia Pacific journal of marketing and logistics
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Springer eBook Collection
114
Journal of marketing communications
111
International Journal of Operations & Production Management
110
Benchmarking : an international journal ; BIJ
107
Tourism management : research, policies, practice
104
Journal of the Academy of Marketing Science
103
Journal of marketing
102
Cogent business & management
99
International journal of productivity and quality management : IJPQM
99
The IUP journal of brand management : IJBRM
92
The service industries journal
91
Research
87
The international journal of productivity and performance management
87
Innovatives Markenmanagement
86
European journal of operational research : EJOR
85
Omega : the international journal of management science
84
Springer eBook Collection / Business and Economics
81
International journal of contemporary hospitality management
80
Marketing letters : a journal of research in marketing
78
International journal of internet marketing and advertising : IJIMA
77
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ECONIS (ZBW)
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EconStor
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BASE
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1
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
Saved in:
2
Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000617778
Saved in:
3
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
4
The world's greatest brands
Kochan, Nick
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000601993
Saved in:
5
The journal of product & brand management
1993-: Bradford : Emerald
;
anfangs: Bradford : MCB …
-
Nachgewiesen 2.1993 -
Persistent link: https://www.econbiz.de/10000538166
Saved in:
6
Jahrbuch Markentechnik
Wiesbaden : Gabler
;
1995-2008/09: Frankfurt, M. : Dt. …
-
[1.]1995; 2.1997/98(1997) - 8.2011/12(2010); damit …
Persistent link: https://www.econbiz.de/10000542681
Saved in:
7
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
8
Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert
;
Bruhn, Manfred
-
1984
Persistent link: https://www.econbiz.de/10000073382
Saved in:
9
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 479-494)
.
2008
Persistent link: https://www.econbiz.de/10003743861
Saved in:
10
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
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