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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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Loyalty in America
Schaar, John H. - 1957
Persistent link: https://www.econbiz.de/10000566812
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Kundenkartenprogramme im Customer Relationship Management (CRM) : Einsatzmöglichkeiten und Erfolgsfaktoren von Kundenkarten aus Unternehmenssicht
Aßmann, Jörg; Werg, Jana - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003634960
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Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D. - In: International journal of management & enterprise … 5 (2008) 2, pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
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Bonusprogramme : ein wirkungsvolles Kundenbindungsinstrument?
Glusac, Nikola - In: Kundenorientierte Unternehmensführung : …, (pp. 557-568). 2009
Persistent link: https://www.econbiz.de/10003790134
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Your loyalty program is betraying you
Nunes, Joseph C.; Drèze, Xavier - In: Harvard business review on retailing and merchandising, (pp. 121-144). 2008
Persistent link: https://www.econbiz.de/10003778443
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Die rabattgestützte Kundenkarte als Instrument der Kundenbindung : Analyse von Einsatzmöglichkeiten und Darstellung von Implikationen für den Anbieter
Feinen, Thomas P. J.; Mertens, Antonia; Tunder, Ralph - 2005
Persistent link: https://www.econbiz.de/10003311004
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Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier; Nunes, Joseph C. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
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The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna; Khare, Arpita - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
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The reinforcing effects of loyalty program partnerships and core service usage : a longitudinal analysis
Lemon, Katherine N.; Wangenheim, Florian von - In: Journal of service research : JSR 11 (2008/09) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10003853572