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Consumer behaviour
75
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Sheth, Jagdish N.
398
Parvatiyar, Atul
25
Sharma, Arun
25
Sheth, Jagdish
20
Sisodia, Rajendra
19
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Birnik, Andreas
3
Birnik, Anna-Karin
3
Gross, Barbara L.
3
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3
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3
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3
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3
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International Conference on Relationship Marketing <1996, Berlin>
1
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Legends in marketing
81
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43
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9
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9
Global business perspectives series
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European Journal of Marketing
6
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Legends in strategic marketing
6
Handbook of relationship marketing
4
International Marketing Review
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Journal of Consumer Marketing
4
Journal of macromarketing
4
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Does marketing need reform? : fresh perspectives on the future
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Consumer behavior : contemporary research in action
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Journal of Services Marketing
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ECONIS (ZBW)
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201
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Parvatiyar, Atul
;
Sisodia, Rajendra
-
2019
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and...
Persistent link: https://www.econbiz.de/10013208279
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202
"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.
;
Lee, You-Cheong
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
3
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009541865
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203
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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204
Next frontiers of research in data driven marketing : will techniques keep up with data tsunami?
Sheth, Jagdish N.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 780-784
Persistent link: https://www.econbiz.de/10012494174
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205
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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206
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
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207
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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208
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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209
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
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210
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
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