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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth

Parvatiyar, Atul; Sisodia, Rajendra - 2019

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and...

Persistent link: https://www.econbiz.de/10013208279

"Emerging markets are becoming core business for multinationals"

Sheth, Jagdish N.; Lee, You-Cheong - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 3, pp. 4-7

Persistent link: https://www.econbiz.de/10009541865

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Next frontiers of research in data driven marketing : will techniques keep up with data tsunami?

Sheth, Jagdish N.; Kellstadt, Charles H. - In: Journal of business research : JBR 125 (2021), pp. 780-784

Persistent link: https://www.econbiz.de/10012494174

Legends in marketing: Paul E. Green

Green, Paul E. - 2017

Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research