Similar Search Results - EconBiz

Markensteuerung im Kundenbindungszyklus

Freundt, Tjark - In: Aktuelle Perspektiven des Marketingmanagements : …, (pp. 29-39). 2008

Persistent link: https://www.econbiz.de/10003761616

Transforming services to the customer : exploring user-generated content and entrepreneurship

Fischbach, Sarah; Guerrero, Veronica - In: Journal of business & entrepreneurship : JBE 27 (2015/2016) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10011449037

Winning in service markets : success through people, technology and strategy

Wirtz, Jochen - 2017

-- Applying the 4 PS of marketing to services -- Developing service products and brands -- Distributing services through physical … and electronic channels -- Service pricing and revenue management -- Service marketing communications -- Managing the …

Persistent link: https://www.econbiz.de/10011474353

Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?

Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210

Persistent link: https://www.econbiz.de/10011413358

The role of digital channels in industrial marketing communications

Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710

Persistent link: https://www.econbiz.de/10011382374

The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations

Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach business review : sbr 58 (2006) 1, pp. 81-113

Persistent link: https://www.econbiz.de/10003246611

Innovative Ansätze und Perspektiven des Marketing-Controlling

Köhler, Richard - In: Innovatives Marketing : Entscheidungsfelder - …, (pp. 433-454). 2005

Persistent link: https://www.econbiz.de/10003251344

Marken-Kids : Neues über die Erlebniswelt und das Markenbewusstsein der 8- bis 14-Jährigen

Lindstrom, Martin; Seybold, Patricia B. - 2003

Persistent link: https://www.econbiz.de/10001768691

Marketing communications : CIM coursebook

Amsterdam [u.a.] : Butterworth-Heinemann - Nachgewiesen 2003/04(2003) -

Persistent link: https://www.econbiz.de/10001820080

Prozess- und Kundenorientierung : Analyse - Konzeption - Umsetzung

Schimanofsky, Werner - 1999

Persistent link: https://www.econbiz.de/10001408570

A service of the