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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Assessing three sources of misresponse to reversed likert items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10003696881
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003683103
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Bedarfe erheben oder Bedarfe wecken? : das Tiefeninterview der qualitativen Marktforschung - diskursanalytisch betrachtet
Riedel, Sabine - In: Innovative Wirtschaftskommunikation : …, (pp. 115-128). 2006
Persistent link: https://www.econbiz.de/10003387825
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Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter; Wood, Michael - 2007
Persistent link: https://www.econbiz.de/10003539049
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On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.; Massey, Anne P.; Clapper, Danial L. - 2007
Persistent link: https://www.econbiz.de/10003539057
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Can online polls produce accurate findings?
Kellner, Peter - 2007
Persistent link: https://www.econbiz.de/10003539148
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A comparison of online and postal data collection methods in marketing research
McDonald, Heath; Adam, Stewart - 2007
Persistent link: https://www.econbiz.de/10003539150