The forecasting of time series in goods management systems causes various problems that we identify and indicate possible solutions. The implementation of auxiliary information like promotional activities or calendar effects in forecasts using ARMA models and exponential smoothing methods may be...

Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers -- Fusion Modeling -- Managing...