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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Wiley international encyclopedia of marketing
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008773196
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Cumulative index
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008778503
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Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003540499
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Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.; Bartels, Betsy Charles - 2007
Persistent link: https://www.econbiz.de/10003541359
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541605
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Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530717
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Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530721
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Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530740
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Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530742