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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Malhotra, Naresh K. - 2015

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers...

Persistent link: https://www.econbiz.de/10012401965

Customer relationship marketing : theoretical and managerial perspectives

Malhotra, Naresh K.; Agarwal, James - 2021

Persistent link: https://www.econbiz.de/10012817819

Marketing in African emerging markets : emerging perspectives : editorial

Burgess, Steven M.; Malhotra, Naresh K. - In: Journal of African business 21 (2020) 4, pp. 433-438

Persistent link: https://www.econbiz.de/10012312313

Marketing research

Green, Paul E.; Malhotra, Naresh K. - 2017

Persistent link: https://www.econbiz.de/10011634312

Marketing innovation : a consequence of competitivenesse

Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681

Persistent link: https://www.econbiz.de/10011597448

A two-dimensional model of trust-value-loyalty in service relationships

Chai, Joe Choon Yean; Malhotra, Naresh K.; Alpert, Frank - In: Journal of retailing and consumer services 26 (2015), pp. 23-31

Persistent link: https://www.econbiz.de/10011347848

Affective and cognitive components of attitudes in high-stakes decisions : an application of the theory of planned behavior to hormone replacement therapy use

King Schaller, Tracey; Malhotra, Naresh K. - In: Psychology & marketing 32 (2015) 6, pp. 678-695

Persistent link: https://www.econbiz.de/10011288556

Consumption coping to deal with pandemic stress : impact on subjective well-being and shifts in consumer behavior

Jain, Avinash; Dash, Satyabhusan; Malhotra, Naresh K. - In: European journal of marketing 57 (2023) 5, pp. 1467-1501

Persistent link: https://www.econbiz.de/10014252303

Marketing research : an applied approach

Malhotra, Naresh K.; Birks, David F. - 2007 - 3. European Ed.

Persistent link: https://www.econbiz.de/10013481948

Ad typicality judgments in the processing of creative television ads

Peterson, Mark; Malhotra, Naresh K. - In: International journal of advertising : the review of … 42 (2023) 2, pp. 288-316

Persistent link: https://www.econbiz.de/10014234025

A service of the