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Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne; Ebbes, Peter; Fong, Duncan K. H.; Snow, … - In: Journal of modelling in management 5 (2010) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
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Modeling strategic group dynamics : a hidden Markov approach
Ebbes, Peter; Gewal, Rajdeep; DeSarbo, Wayne - In: Quantitative marketing and economics : QME 8 (2010) 2, pp. 241-274
Persistent link: https://www.econbiz.de/10003977379
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A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
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Hybrid strategic groups
DeSarbo, Wayne; Grewal, Rajdeep - In: Strategic management journal 29 (2008) 3, pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
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A heterogeneous resource based view for exploring relationships between firm performance and capabilities
DeSarbo, Wayne; Di Benedetto, C. Anthony; Song, Michael - In: Journal of modelling in management 2 (2007) 2, pp. 103-130
Persistent link: https://www.econbiz.de/10003502938
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne; Wang, Qiong; Blanchard, Simon J. - In: Journal of modelling in management 5 (2010) 2, pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne; Madrigal, Robert - In: Journal of modelling in management 6 (2011) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
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A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.; DeSarbo, Wayne - In: Journal of modelling in management 6 (2011) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
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Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne; Madrigal, Robert - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10009550694