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Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.; DeSarbo, Wayne; Atalay, A. Selin; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne; Kim, Sunghoon - In: Quantitative modelling in marketing and management, (pp. 3-25). 2013
Persistent link: https://www.econbiz.de/10009680256
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The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure
DeSarbo, Wayne; Grewal, Rajdeep; Hwang, Heungsun; Wang, … - In: Journal of modelling in management 3 (2008) 3, pp. 220-248
Persistent link: https://www.econbiz.de/10003803823
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A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne - 2008
Persistent link: https://www.econbiz.de/10003655856
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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Applications of multivariate latent variable models in marketing
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004
Persistent link: https://www.econbiz.de/10003243398
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An exponential-family multidimensional scaling mixture methodology
Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10001209343