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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan - In: Management science : journal of the Institute for … 38 (1992) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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Product positioning under price competition
Choi, Seung-chan - In: Management science : journal of the Institute for … 36 (1990) 2, pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
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Strategy maps: a spatial representation of intra-industry competitive strategy
Day, Diana L. - In: Management science : journal of the Institute for … 33 (1987) 12, pp. 1534-1551
Persistent link: https://www.econbiz.de/10001057536
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An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne - In: Decision sciences : DS 17 (1986) 2, pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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Semiparametric estimation of (constrained) ultrametric trees
Wedel, Michel; DeSarbo, Wayne - 1996
Persistent link: https://www.econbiz.de/10000966941
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Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne - In: Journal of marketing research : JMR 24 (1987) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel; DeSarbo, Wayne - 1994
Persistent link: https://www.econbiz.de/10000917393
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A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data
DeSarbo, Wayne - In: Journal of economic psychology : research in economic … 8 (1987) 3, pp. 357-384
Persistent link: https://www.econbiz.de/10001043185
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Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon; DeSarbo, Wayne; Chang, Won - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 792-803
Persistent link: https://www.econbiz.de/10012939504