Narrow search
Showing 11 - 20 of 501
Cover Image
Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: Journal of business research : JBR 60 (2007) 8, pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
Cover Image
The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
Cover Image
A comparison of multidimensional scaling methods for perceptual mapping
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541504
Cover Image
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
Cover Image
Staying power of churn prediction models
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
Cover Image
Analytics for customer engagement
Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Cover Image
Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
Cover Image
Specification of spatial models : a simulation study on weights matrices
Stakhovych, Stanislav; Bijmolt, Tammo H. A. - In: Papers in regional science : the journal of the … 88 (2009) 2, pp. 389-408
Persistent link: https://www.econbiz.de/10003925822
Cover Image
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo H. A.; Velden, Michel van de - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 585-601
Persistent link: https://www.econbiz.de/10009579990
Cover Image
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011
Persistent link: https://www.econbiz.de/10009545646