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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand...
Persistent link: https://www.econbiz.de/10011754596
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Online corporate communications : website usability and content
García García, María; Carrillo-Durán, M. Victoria; … - In: Journal of communication management : an international … 21 (2017) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10011708042
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From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim - In: The journal of business & industrial marketing 32 (2017) 7, pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
Yau, Hon Keung; Tang, Ho Yi Horace - In: Journal of marketing analytics : JMA 6 (2018) 2, pp. 53-61
Persistent link: https://www.econbiz.de/10011889261
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Exploiting online social gambling for marketing communications
Ozuem, Wilson; Prasad, Jason; Lancaster, Geoffrey - In: Journal of strategic marketing 26 (2018) 3, pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415