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The Internet : a source of new data for mining in marketing
Young, Robert - In: Big data, mining, and analytics : components of …, (pp. 129-146). 2014
Persistent link: https://www.econbiz.de/10010339159
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Interaktives Teleshopping : elektronisches Einkaufen auf dem Informationshighway
Rohrbach, Peter - 1997
Persistent link: https://www.econbiz.de/10000950362
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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The electronic marketing mix
Robins, Fred - In: Innovation und Wettbewerb in der …, (pp. 227-238). 2000
Persistent link: https://www.econbiz.de/10001754651
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Internet-Auktionen im Marketing aus der Konsumentenperspektive
Möllenberg, Antje - 2003
Persistent link: https://www.econbiz.de/10001756314
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Überlegene Multikanal-Strategien sind gefragt
Rasch, Stefan; Lintner, Alexander; Mogelvang, Sofie - In: Die Zukunft des Electronic Business, (pp. 113-120). 2003
Persistent link: https://www.econbiz.de/10001737674
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Internet companies' growth strategies : determinants of investment intensity and long term performance
Eisenmann, Thomas R. - 2003
Persistent link: https://www.econbiz.de/10001769556
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Strategic affiliate marketing
Goldschmidt, Simon; Junghagen, Sven; Harris, Uri - 2003
Persistent link: https://www.econbiz.de/10001779040