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Kundenbindung in Handels- und Serviceunternehmen : die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten
Rudolph, Thomas; Nagengast, Liane - In: Journal für Betriebswirtschaft : management review … 63 (2013) 1, pp. 3-44
Persistent link: https://www.econbiz.de/10009731220
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Effects of a reward program on inducing desirable customer behaviors : the role of purchase purpose, reward-type and reward redemption timing
Choi, Sunmee; Kim, Sooyun - In: International journal of hospitality management 32 (2013), pp. 237-244
Persistent link: https://www.econbiz.de/10009718395
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Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D. - In: International journal of management & enterprise … 5 (2008) 2, pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
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Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.; Potter, Jodi A. - In: International journal of business innovation and research 4 (2010) 1/2, pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
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Scrip, stores, and cash-strapped cities : American retailers and alternative currency during the Great Depression
Elvins, Sarah - In: Journal of historical research in marketing 2 (2010) 1, pp. 86-107
Persistent link: https://www.econbiz.de/10003945252
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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
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Nielsen personalizes the mobile shopping app
Cameron, Dave; Gregory, Chris; Battaglia, Daryl - In: Journal of advertising research 52 (2012) 3, pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
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Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18
Persistent link: https://www.econbiz.de/10015069672
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Employee training and U.S. competitiveness : lessons for the 1990s
Benton, Lauren A.; Bailey, Thomas Raymond; Noyelle, … - 1991
Persistent link: https://www.econbiz.de/10000854472
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Women's paid and unpaid labor : the work transfer in health care and retailing
Glazer, Nona Y. - 1993
Persistent link: https://www.econbiz.de/10000869206