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Subject
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Online-Marketing
13,165
Internet marketing
13,049
Social Web
5,905
Social web
5,898
Consumer behaviour
4,644
Konsumentenverhalten
4,638
Werbewirkung
2,327
Advertising effects
2,312
Electronic Commerce
2,195
Online-Handel
2,075
Online retailing
2,072
E-commerce
2,055
Werbung
1,995
Advertising
1,955
Suchmaschine
1,770
Viral marketing
1,764
Virales Marketing
1,762
Search engine
1,699
Markenführung
1,672
Brand management
1,671
Beziehungsmarketing
1,613
Relationship marketing
1,610
Internet
1,503
Marketingmanagement
1,301
Marketing management
1,286
Markenimage
939
Brand image
933
Werbeplanung
894
Website
892
Social media
876
social media
846
Advertising planning
808
Marketing
768
Deutschland
656
USA
640
United States
630
Germany
611
Soziales Netzwerk
591
Theorie
522
Theory
514
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Undetermined
6,334
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2,906
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Article
10,407
Book / Working Paper
5,031
Journal
49
Other
10
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Article in journal
8,546
Aufsatz in Zeitschrift
8,546
Aufsatz im Buch
1,601
Book section
1,601
Graue Literatur
720
Non-commercial literature
720
Working Paper
588
Arbeitspapier
550
Hochschulschrift
343
Collection of articles of several authors
293
Sammelwerk
293
Ratgeber
270
Guidebook
248
Aufsatzsammlung
243
Case study
207
Fallstudie
207
Thesis
180
Lehrbuch
132
Conference paper
121
Konferenzbeitrag
121
Textbook
102
Konferenzschrift
76
research-article
76
Handbook
45
Handbuch
45
Glossar enthalten
42
Glossary included
42
Collection of articles written by one author
34
Sammlung
34
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
22
review
21
Dissertation u.a. Prüfungsschriften
19
Article
17
Bibliographie
13
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13
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11
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10
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10
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English
13,510
German
1,836
Undetermined
129
French
15
Russian
7
Polish
6
Italian
5
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4
Swedish
4
Finnish
2
Lithuanian
2
Serbian
2
Czech
1
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1
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Author
All
Kreutzer, Ralf T.
45
Tucker, Catherine
37
Skiera, Bernd
34
Zimmermann, Klaus F.
33
Goldfarb, Avi
31
Dwivedi, Yogesh Kumar
28
Law, Chun Hung Roberts
27
Wilbur, Kenneth C.
27
Askitas, Nikos
26
Ghose, Anindya
26
Chaffey, Dave
25
Fritz, Wolfgang
23
Pelsmacker, Patrick de
23
Edelman, Benjamin
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Okazaki, Shintaro
20
Pan, Bing
20
Schwarz, Torsten
20
Kollmann, Tobias
19
Tucker, Catherine E.
19
Lammenett, Erwin
18
Olbrich, Rainer
18
Schultz, Carsten D.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Kumar, Subodha
16
Rita, Paulo
16
Sayedi, Amin
16
Abou Nabout, Nadia
15
Choi, Yung Kyun
15
Fesenmaier, Daniel R.
15
Harrigan, Paul
15
Katona, Zsolt
15
Martínez-López, Francisco J.
15
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Institution
All
Springer Fachmedien Wiesbaden
100
National Bureau of Economic Research
30
IGI Global
25
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
11
Books on Demand GmbH <Norderstedt>
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Technische Universität Braunschweig
7
Deutsche Werbewissenschaftliche Gesellschaft
6
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Verlag Dr. Kovač
6
Wiley-VCH
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Rheinwerk Verlag
5
Campus Verlag
4
Peter Lang GmbH
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
epubli GmbH
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
3
Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel-Springer-Verlag / Media-Service
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
2
Department of Economics, Oxford University
2
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Published in...
All
Journal of business research : JBR
329
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
184
Journal of advertising research
144
SpringerLink / Bücher
140
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of marketing communications
125
International journal of advertising : the review of marketing communications
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Springer eBook Collection
93
International journal of hospitality management
90
Information systems research : ISR
88
Tourism management : research, policies, practice
87
International journal of advertising : the quarterly review of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Technological forecasting & social change : an international journal
82
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Electronic commerce research
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of technology marketing : IJTMkt
66
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Marketing intelligence & planning
59
Journal of promotion management : JPM
58
Psychology & marketing
58
Business horizons
57
Journal of marketing
56
The journal of product & brand management
55
Journal of travel and tourism marketing
54
International journal of business information systems : IJBIS
50
Journal of electronic commerce research : JECR
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of marketing research : JMR
49
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Source
All
ECONIS (ZBW)
14,811
USB Cologne (EcoSocSci)
298
Other ZBW resources
142
RePEc
130
EconStor
67
BASE
32
OLC EcoSci
9
USB Cologne (business full texts)
8
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Showing
1
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10
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date (oldest first)
1
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
2
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
3
A dynamic model of bidding patterns in sponsored search auctions
Asdemir, Kursad
- In:
Information technology and management
12
(
2011
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008907790
Saved in:
4
Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming
;
Jhang-li, Jhih-hua
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
Saved in:
5
Erfolgsfaktoren im Keyword-Advertising
Koch, Marcus
-
2007
Persistent link: https://www.econbiz.de/10003551851
Saved in:
6
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
7
Suchmaschinenoptimierung
Bindl, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003551918
Saved in:
8
Sponsord search auctions : research opportunities in marketing
Yao, Song
;
Mela, Carl F.
-
2008
Persistent link: https://www.econbiz.de/10003947007
Saved in:
9
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
10
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
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