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Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd - 2002
Persistent link: https://www.econbiz.de/10001717248
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Geschäfte und Zwangsarbeit : Schweizer Industrieunternehmen im "Dritten Reich"
Ruch, Christian; Rais-Liechti, Myriam; Peter, Roland - 2001
Persistent link: https://www.econbiz.de/10001624858
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Gemeinsam Werte schaffen ... : Peter Brabeck-Letmathe und Nestlé - ein Porträt
Schwarz, Friedhelm - 2010
Persistent link: https://www.econbiz.de/10008778857
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Die Werbung hat das erste Wort, der Zuschauer das letzte : Filmwerbung und das Problem der "symmetrischen Ignoranz"
Hediger, Vinzenz - In: Strategisches Management für Film- und …, (pp. 535-552). 2009
Persistent link: https://www.econbiz.de/10014561408
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Advertising in Contemporary Consumer Culture
De Burgh-Woodman, Helene - 2018
marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive …-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media … advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the …
Persistent link: https://www.econbiz.de/10012396423
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene - 2018
Persistent link: https://www.econbiz.de/10011812942
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Selling Hollywood to the world : U. S. and European struggles for mastery of the global film industry, 1920 - 1950
Trumpbour, John - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001685589
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Bollywood, skin color and sexism : the role of the film industry in emboldening and contesting stereotypes in India after independence
Sheth, Sudev; Jones, Geoffrey; Spencer, Morgan - 2021
Persistent link: https://www.econbiz.de/10012511884
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Powers of persuasion : the inside story of British advertising: 1951 - 2000
Fletcher, Winston - 2008 - 1. publ.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : you've never had it so good -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties :...
Persistent link: https://www.econbiz.de/10013480357