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1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
Punctuated epistemology in international marketing strategy: a Whiteheadian remedy
Poulis, Konstantinos
- In:
Marketing theory
20
(
2020
)
3
,
pp. 363-384
Persistent link: https://www.econbiz.de/10012271451
Saved in:
3
International
standardization
and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
4
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
5
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
6
Standardization
and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
7
Technische Harmonisierung und Euro-Marketing
Zoeten, Robert de
-
1994
-
3. Aufl
Persistent link: https://www.econbiz.de/10000868422
Saved in:
8
Technological compatibility, standards and global competition : the dynamics of industry evolution and competitive strategies
Hariharan, Sahasranam
-
1990
Persistent link: https://www.econbiz.de/10000835546
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9
Interkulturelle Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
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10
International sales, standard forms-general conditions, the sole distributor, international arbitration-national adjudication
Voskuil, C. C. A.
;
Wade, J. A.
-
1983
Persistent link: https://www.econbiz.de/10000320955
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