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Mood, informantion congruency,...
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LaTour, Kathryn A.
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Puccinelli, Nancy M.
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Braun-Latour, Kathryn A.
6
Motyka, Scott
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Cotte, June
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Latour, Kathryn A.
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Deshpande, Rohit
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Joy, Annamma
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Journal of retailing
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ECONIS (ZBW)
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BASE
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1
Cultivating appreciation of hedonic products : a synesthetic approach to marketing
LaTour, Kathryn A.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10012118861
Saved in:
2
Blackjack in the kitchen : understanding online versus casino gambling
Cotte, June
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 742-758
Persistent link: https://www.econbiz.de/10003807413
Saved in:
3
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
4
Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.
;
Carbone, Lewis P.
;
Goan, Suzie
- In:
Memorable customer experiences : a research anthology
,
(pp. 177-193)
.
2009
Persistent link: https://www.econbiz.de/10003902758
Saved in:
5
A qualitative analysis of slot clubs as drivers of casino loyalty
Hendler, Flavia
;
LaTour, Kathryn A.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003691950
Saved in:
6
Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
Saved in:
7
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
8
Gambling beliefs versus reality : implications for transformative public policy
Cotte, June
;
LaTour, Kathryn A.
- In:
Transformative consumer research for personal and …
,
(pp. 485-498)
.
2012
Persistent link: https://www.econbiz.de/10009260762
Saved in:
9
Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
Saved in:
10
Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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