Narrow search
Showing 21 - 30 of 14,507
Cover Image
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.; Green, Paul E. - In: Market segmentation : concepts and applications, (pp. 399-422). 1972
Persistent link: https://www.econbiz.de/10003552320
Cover Image
Donʹt know responses in surveys : analyses and interpretational consequences
Durand, Richard M.; Lambert, Zarrel V. - In: Journal of business research : JBR 16 (1988) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10003534622
Cover Image
The paradox of memory in market research
Durant, Henry; Simmons, Martin - In: Esomar congress (1968), pp. 175-193
Persistent link: https://www.econbiz.de/10003534876
Cover Image
Consumer satisfaction : advancements in theory, modeling, and empirical findings
Peluso, Alessandro M. - 2011
Persistent link: https://www.econbiz.de/10009310389
Cover Image
Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Friedman, Mike; Schillewaert, Niels - In: Journal of marketing theory and practice 20 (2012) 4, pp. 377-389
Persistent link: https://www.econbiz.de/10009688907
Cover Image
Contribution to a multidisciplinary research approach for technical industrial products
Michel, Alain - In: Metra : revue 12 (1973) 3, pp. 371-385
Persistent link: https://www.econbiz.de/10003631475
Cover Image
The market research and insight yearbook : transforming evidence into impact
2016
Tools for a digital world / John Gambles, Quadrangle -- Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, SAROS -- Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Insight management / Lucy...
Persistent link: https://www.econbiz.de/10011999201
Cover Image
Political marketing alchemy : the state of opinion research
Turcotte, André - 2021
Persistent link: https://www.econbiz.de/10012288589
Cover Image
Research methods and techniques in public relations and advertising
Aydın, Bayram Oğuz (ed.); Şahin, Emine (ed.) - 2017
Persistent link: https://www.econbiz.de/10012036892
Cover Image
QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle - In: Australasian marketing journal 25 (2017) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10011792005