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The creative brief and its str...
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Kaiser, Harry M.
68
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63
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Eisend, Martin
52
Anderson, Simon P.
42
Pelsmacker, Patrick de
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29
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29
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29
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29
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29
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28
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27
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27
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26
Sørgard, Lars
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25
Hundhausen, Carl
25
Sethi, Suresh
25
Zaccour, Georges
25
Beladi, Hamid
24
Chan, Kara
24
Koslow, Scott
24
Mumford, Michael D.
24
Schweiger, Günter
23
Yoon, Sukki
23
Borowiecki, Karol Jan
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22
Huh, Jisu
22
Kinnucan, Henry W.
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Zentralausschuss der Werbewirtschaft
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HAL
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NET Institute
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Florida Department of Citrus
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Haufe-Lexware GmbH & Co. KG
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6
National Research University Higher School of Economics
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Springer eBook Collection
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51
Advertising
idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
52
What's new about the new advertisers?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 283-293)
.
2007
Persistent link: https://www.econbiz.de/10003578363
Saved in:
53
Advertising
: principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
54
Responsibility and brand
advertising
in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Saved in:
55
Virales Marketing
Friedrichsen, Mike
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003540489
Saved in:
56
In-Game
Advertising
-
Werbung
in Computerspielen : Strategien und Konzepte
Thomas, Wolfgang
;
Stammermann, Ludger
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516968
Saved in:
57
A comparative study of Chinese and American
advertising
appeals and images
Lin, Carolyn A.
- In:
Economics and foreign investment in China
,
(pp. 151-161)
.
2007
Persistent link: https://www.econbiz.de/10003562290
Saved in:
58
The green marketing manifesto
Grant, John
-
2007
Persistent link: https://www.econbiz.de/10003530569
Saved in:
59
The impact of the lost decade on
advertising
in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
60
Regulatory focus and attribute framing : evidence of compatibility effects in
advertising
Lin, Hui-fei
;
Shen, Fuyuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009510674
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