//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing research : in a digi...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Partial least squares
37
Partielle kleinste Quadrate
33
Marketing
30
Structural equation model
30
Strukturgleichungsmodell
30
Marktforschung
23
Market research
22
Theorie
22
Theory
22
Kleinste-Quadrate-Methode
20
Least squares method
20
PLS-SEM
18
Consumer behaviour
15
Konsumentenverhalten
15
Estimation theory
13
Family business
13
Schätztheorie
13
USA
13
Structural equation modeling
12
Familienunternehmen
11
Scientific method
11
Wissenschaftliche Methode
11
Marketing theory
10
Marketingtheorie
10
Marketingmanagement
9
United States
9
Bibliometrics
8
Bibliometrie
8
Brand management
8
Markenführung
8
Marketing management
8
Statistical method
8
Statistische Methode
8
Betriebswirtschaftslehre
7
Beziehungsmarketing
7
Management
7
Relationship marketing
7
Wirtschaftsforschung
7
Brand image
6
Markenimage
6
more ...
less ...
Online availability
All
Undetermined
87
Free
14
Type of publication
All
Article
148
Book / Working Paper
93
Other
1
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Lehrbuch
23
Textbook
20
Glossar enthalten
14
Glossary included
14
Collection of articles of several authors
9
Sammelwerk
9
research-article
6
back-matter
4
CD-ROM, DVD
3
review-article
3
Article
2
Aufsatz im Buch
2
Aufsatzsammlung
2
Bibliographie
2
Book section
2
Case study
2
Fallstudie
2
Conference proceedings
1
Einführung
1
Interview
1
Konferenzschrift
1
conceptual-paper
1
viewpoint
1
more ...
less ...
Language
All
English
198
Undetermined
42
German
2
Author
All
Hair, Joseph F.
190
Sarstedt, Marko
68
Ringle, Christian M.
63
Ortinau, David J.
38
Babin, Barry J.
19
Lamb, Charles W.
16
McDaniel, Carl D.
16
Bush, Robert P.
13
Pieper, Torsten M.
11
Chebat, Jean-Charles
10
Hair, Joe
10
Hult, G. Tomas M.
10
Hair, Joe F.
9
Lamb, Charles William
7
MacDaniel, Carl
7
Nitzl, Christian
5
Pesämaa, Ossi
5
Risher, Jeffrey J.
5
Smith, Donna
5
Anderson, Rolph E.
4
Andersson, Svante
4
Binz Astrachan, Claudia
4
Espinosa, Jennifer A.
4
Ferrell, Odies C.
4
Harrison, Dana E.
4
Henseler, Jörg
4
Liengaard, Benjamin Dybro
4
Matthews, Lucy M.
4
Payan, Janice M.
4
Radomir, Lăcrămioara
4
Svensson, Göran
4
Thiele, Kai Oliver
4
Braunsberger, Karin
3
Bush, Ronald F.
3
Celsi, Mary Wolfinbarger
3
Cheah, Jun-Hwa
3
Davcik, Nebojsa S.
3
Eriksson, Per Erik
3
Manley, Scott C.
3
Monahan, Lisa
3
more ...
less ...
Institution
All
Verlag Franz Vahlen
2
Unidade de Investigação em Desenvolvimento Empresarial (UNIDE), Business School
1
Published in...
All
Journal of business research : JBR
22
Long range planning : LRP ; international journal of strategic management
13
Journal of family business strategy
10
Journal of marketing theory and practice
10
Journal of Business Research
6
Journal of Family Business Strategy
5
Journal of marketing education : JME
5
Business horizons
4
European Business Review
4
International journal of project management : the journal of The International Project Management Association
4
Journal of the Academy of Marketing Science
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International Marketing Review
3
International marketing review
3
Journal of Product & Brand Management
3
Journal of marketing theory and practice : JMTP
3
McGraw-Hill/Irwin series in marketing
3
Qualitative Market Research: An International Journal
3
European Journal of Marketing
2
Human resource development quarterly
2
Industrial Management & Data Systems
2
International journal of market research
2
International journal of sports marketing & sponsorship
2
Journal of Consumer Marketing
2
Journal of retailing and consumer services
2
Project management journal
2
The journal of business : B
2
Advancing methodological thought and practice
1
Australasian marketing journal
1
Business Horizons
1
Business Research
1
Business research
1
Business strategy and the environment
1
Classroom Companion: Business
1
Combined proceedings (Spring Conference + Fall Conference)
1
Decision Sciences
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European journal of marketing
1
European management journal
1
Green finance : GF
1
more ...
less ...
Source
All
ECONIS (ZBW)
158
Other ZBW resources
24
USB Cologne (EcoSocSci)
23
OLC EcoSci
21
RePEc
13
EconStor
2
BASE
1
more ...
less ...
Showing
51
-
60
of
242
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
The use of partial least squares structural equation modeling in strategic management research : a review of past practices and recommendations for future applications
Hair, Joseph F.
;
Sarstedt, Marko
;
Pieper, Torsten M.
; …
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
,
pp. 320-340
Persistent link: https://www.econbiz.de/10009685164
Saved in:
52
Editorial: Partial least squares : the better approach to structural equation modeling?
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
,
pp. 312-319
Persistent link: https://www.econbiz.de/10009685169
Saved in:
53
Special issue: Analytical approaches to strategic management : partial least squares modeling in strategy research
Hair, Joseph F.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009685181
Saved in:
54
The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.
;
Hair, Joseph F.
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
Saved in:
55
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2005
-
8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
Saved in:
56
Research methods for business
Hair, Joseph F.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003365021
Saved in:
57
Essentials of business research methods
Hair, Joseph F.
(
contributor
)
-
2003
-
Internat. ed.
Persistent link: https://www.econbiz.de/10001724929
Saved in:
58
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001661757
Saved in:
59
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
60
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->