Global, fast-moving societies also require organizations to provide increasingly flexible structures and thinking patterns. This not only applies to commercial corporations and companies, but also ministries, such as the German Federal Foreign Office (FFO). Referring first to Change, Network and...

Internationalisation for SMEs requires a cross-border communication strategy. This paper analyses the elements necessary for successful international communication management, namely: leadership, openness, concentration, immediacy and social media (forming, in German, the acronym "F.O.K.U.S.")....

In a business world where international communication is becoming increasingly important for both large and medium-sized companies, it is important for businesspeople and communication professionals to know some of the pitfalls that could befall them and tips to avoid such problems. This paper...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

Much has been written about government communication and also about climate change and its consequences. This paper puts these two perspectives together and asks how government communication can contribute or, at worst, even be an obstacle to a reasonable approach concerning the “treatment”...

In a business world where international communication is becoming increasingly important for both large and medium-sized companies, it is important for businesspeople and communication professionals to know some of the pitfalls that could befall them and tips to avoid such problems. This paper...