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Internal marketing for Six Sigma success : a conceptual framework

Formby, Sam K.; Dave, Dinesh S. - In: International journal of productivity and quality … 12 (2013) 1, pp. 77-93

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DFSS in marketing : designing an innovative value co-creation campaign

Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36

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Lean : a continuous improvement philosophy in agile systems based on quality management principles

Dibia, Ifechukwude K.; Dhakal, Hom Nath; Onuh, Spencer - In: International journal of agile systems and management : … 5 (2012) 4, pp. 370-389

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Identifying ideas of attractive quality in the innovation process

Witell, Lars; Löfgren, Martin; Gustafsson, Anders - In: The TQM journal : the international review of … 23 (2011) 1, pp. 87-99

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Web-based QFD : a collaborative technique for supporting the adoption of customers' voices

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Service Science and Innovation Management : Sustainable Service and Quality Performance in the Value Co-Creating Age

Polese, Francesco - 2014

Today an engineer can easily happen to use economic models and refer to economic theories within his design, just as easily a sanitary operator may adopt most recent production and service strategies in order to perform his duties. This is due to modern service logics, which is not confined any...

Persistent link: https://www.econbiz.de/10013067596