Purpose Over the years, a considerable depth of research has established the link between trust, commitment and relationship marketing and its relevance to consumers’ brand preferences. Nonetheless, there is a dearth of research on how they are linked to religiosity. Accordingly, this paper...

Originates from the time‐ and relationship‐dependencies between companies’ activities and resources in marketing channels which cause vulnerability. The construct of vulnerability is still fairly unexplored in marketing channel research. Therefore, the principal objective of this research...

Purpose – To explore the factors affecting continuity of cooperative electronic supply chain relationships in Taiwanese motor industry. Design/methodology/approach – This study has developed a research framework that integrates the three perspectives of resource dependence, risk perception,...

Purpose – The purpose of this article is to provide academics and practitioners a quantitative and qualitative analysis of the benefits, barriers, and bridges to successful collaboration in strategic supply chains. Design/methodology/approach – A triangulation method consisting of a...

Purpose – The purpose of this study is to investigate how collaborative relationships enhance continuous innovation in the supply chain using case studies. Design/methodology/approach – The data were collected from semi‐structured interviews with 23 managers in ten case studies. The main...

Purpose – How manufacturers select distributors who can contribute to distribution efficiency has become an important issue for channel management. While the last decade has seen large shifts in manufacturing and distribution practices, there has been very little empirical research...

Writing nearly 20 years ago, Robert Heller emphasized marketing’s focus on the constant and systematic study of what products a company should be offering, when and at what price. Marketing, said Heller, is the part of the company that should always be asking “What business are we in?” In...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – Highlights the advantages of relationship marketing though a case study of Cervena, an “ appellation controllée ” for New Zealand venison, which helped it to carve out a new market among diners at top restaurants in the USA. Design/method/approach – Demonstrates that New...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...