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International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe

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We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...

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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

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The spillover effects of prototype brand transgressions on country image and related brands

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Consumer social responsibility : is it a new barrier for international marketers?

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Hierarchical linear modeling in internal marketing research : a review with an application on innovation and expert in China

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International marketing under geopolitical confrontation

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The role of mindfulness in responseto product cues and marketing communication

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Impact evaluation of national export promotion programs on export firms using contract groups

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International performance antecedents in emerging market SMEs : evidence from China

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Legal, ethical, or responsible food

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