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Need for cognition as a predictor of store brand preferences
Tifferet, Sigal; Herstein, Ram - In: EuroMed journal of business 7 (2012) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10009564329
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Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
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Private label brands : measuring equity across consumer segments
Cuneo, Andres; Lopez, Pilar; Yagüe Guillén, María Jésus - In: The journal of product & brand management 21 (2012) 6, pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
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Private label personality : applying brand personality to private label brands
Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
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Product differentiation with credence attributes and private labels : the case of whitefish in UK supermarkets
Sogn-Grundvåg, Geir; Larsen, Thomas Andre; Young, James A. - In: Journal of agricultural economics 65 (2014) 2, pp. 368-382
Persistent link: https://www.econbiz.de/10010395060
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"Swiss-made" : stereotypes and their effects on consumers' perceptions
Sollberger, Pierre A.; Pfeiffer, Baptiste G. - 2004
Persistent link: https://www.econbiz.de/10002253170
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Investigating the cross-category effects of store brands
Sayman, Serdar; Raju, Jagmohan Singh - In: Review of industrial organization : RIO 24 (2004) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10002140601
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Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10001694469