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Factors influencing purchase intention on private label products

Maharani, Nina; Helmi, Arief; Mulyana, Asep; Hasan, Meydia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 939-945

Persistent link: https://www.econbiz.de/10012671840

What drives brand equity? : a comprehensive study of price and volume premiums

Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021

Persistent link: https://www.econbiz.de/10012653809

Brand and quality effects on introduction of store brand products

Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012581861

Branding of private label products by product category : a model suggestion for fmcg market

Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31

The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...

Persistent link: https://www.econbiz.de/10012588800

Positioning of private label brands of men's apparel against national brands

Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10012614795

Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work

Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018

Persistent link: https://www.econbiz.de/10013276091

Private label consumers and national brand new products : an empirical investigation

Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018

Persistent link: https://www.econbiz.de/10013276246

The moderating effect of store image on the relationship between private label naming strategy and perceived risk

Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B - In: Advances in National Brand and Private Label Marketing …, (pp. 115-118). 2022

Persistent link: https://www.econbiz.de/10013281289

Antecedents of similarity perception for store-branded lookalikes

Zhou, Li - In: Marketing intelligence & planning 40 (2022) 2, pp. 169-183

Persistent link: https://www.econbiz.de/10013172919

Analyzing the effects of private-label supplier disclosure on retailer image

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Journal of retailing and consumer services 62 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648978