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Marketing on the Web: How Executives Feel, What Businesses Do - Grading the Net's overall usefulness as a marketing tool, marketers give it a C, but recognize that its value is yet...
Joseph, W.Benoy; Cook, Robert W.; Javalgi, Rajshekhar G. - In: Business horizons 44 (2001) 4, pp. 32-40
Persistent link: https://www.econbiz.de/10006180525
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An application of the consumer ethnocentrism model to French consumers
Javalgi, Rajshekhar G.; Khare, Virginie Pioche; Gross, … - In: International business review : the official journal of … 14 (2005) 3, pp. 325-344
Persistent link: https://www.econbiz.de/10005920712
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PAPERS - Firm characteristics and export propensity: A comparison of manufacturers and manufacturing-based service providers
Javalgi, Rajshekhar G.; Lawson, Diana; Gross, Andrew C.; … - In: International business review : the official journal of … 7 (1998) 5, pp. 521-534
Persistent link: https://www.econbiz.de/10005972294
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Analysis of Print Ad Features: Services versus Products
Cutler, Bob D.; Javalgi, Rajshekhar G. - In: Journal of advertising research 33 (1993) 2, pp. 62-71
Persistent link: https://www.econbiz.de/10006540302
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Firm Characteristics Influencing Export Propensity
Javalgi, Rajshekhar G.; White, D.Steven; Lee, Oscar - In: Journal of business research : JBR 47 (2000) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10006729467
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Print Advertising at the Component Level: A Cross-Cultural Comparison of the United States and Japan
Javalgi, Rajshekhar G.; Cutler, Bob D.; Malhotra, Naresh K. - In: Journal of business research : JBR 34 (1995) 2, pp. 117-124
Persistent link: https://www.econbiz.de/10006740980
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International marketing research: A global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10007596828
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Success strategies for expatriate women managers in China
Owen, Crystal L.; Javalgi, Rajshekhar G.; Scherer, Robert F. - In: Review of business : a quarterly publication of the … 27 (2006) 3, pp. 24-31
Persistent link: https://www.econbiz.de/10009911716
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India and China as emerging giants in the global economy : a comparative outlook
Javalgi, Rajshekhar G.; Talluri, Vijay S.; Lee, Oscar - In: Foreign trade review : quarterly journal of Indian … 32 (1997) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009922393
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Strategic challenges for the marketing of services internationally
Javalgi, Rajshekhar G.; White, D.Steven - In: International marketing review 19 (2002) 6, pp. 563-581
Persistent link: https://www.econbiz.de/10006261147