Similar Search Results

Liu, Xingyi - 2014

integration on innovation in an industry where firms need to undertake risky R&D investments at both production and distribution … downstream innovations are important. When innovation only matters at one level, firms favour instead vertical separation. The …

Persistent link: https://www.econbiz.de/10011298934

Innovativeness of advertising activities in the Polish market : advertisers' abilities and recipients' perception

Nowacki, Robert - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10011339369

Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions

Lynn, Thoedore; Jaramillo, Artemisa; Muzellec, Laurent - In: The marketing review 14 (2014) 4, pp. 339-360

Persistent link: https://www.econbiz.de/10011444933

First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry

Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140

Persistent link: https://www.econbiz.de/10011484678

Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality

Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254

Persistent link: https://www.econbiz.de/10012623355

The impact of consumer innovativeness on the intention of clicking on SNS advertising

Shi, Yingren - In: Modern economy 9 (2018) 2, pp. 278-285

Persistent link: https://www.econbiz.de/10011843401

The impact of brand attribution for an innovative sports product introduced on the fitness market in France

Mischler, Sarah; Pichot, Lilian - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 109-124

Persistent link: https://www.econbiz.de/10014504952

Divergent versus relevant ads : how creative ads affect purchase intention for new products

Jiang, Hui; Messinger, Paul R.; Liu, Yifei; Lu, Zhibin; … - In: Journal of marketing research 61 (2024) 2, pp. 271-289

Persistent link: https://www.econbiz.de/10014584202

Customizing in der Weltautomobilindustrie : kundenorientiertes Produkt- und Dienstleistungsmanagement

Peren, Franz W. (ed.) - 1996

Persistent link: https://www.econbiz.de/10000561144

Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie

Iperen, Rudolf v. - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 33-52). 2008

Persistent link: https://www.econbiz.de/10003759616

A service of the

zbw