Skarmeas, Dionysis; Shabbir, Haseeb A. - In: European Journal of Marketing 45 (2011) 5, pp. 720-738
Purpose – The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention to give in the future. Donor‐perceived relationship quality is conceptualised as a higher‐order construct...