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Das Behavioral-Branding-Konzept : Leitlinie für das Management von Brand Behavior
Henkel, Sven; Tomczak, Torsten; Kernstock, Joachim; … - In: Behavioral Branding : wie Mitarbeiterverhalten die …, (pp. 197-212). 2009
Persistent link: https://www.econbiz.de/10003856684
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Internal Branding als zentrales Handlungsfeld des Corporate Reputation Managements zur Gewinnung und Bindung von Kunden
Kreutzer, Ralf T. - In: Corporate Reputation Management : wirksame Strategien …, (pp. 205-240). 2012
Persistent link: https://www.econbiz.de/10009684813
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Internal Branding : ein zentraler Baustein des Corporate Reputation Managements
Kreutzer, Ralf T. - 2014
Persistent link: https://www.econbiz.de/10010412523
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf - In: Best practice der Markenführung, (pp. 3-19). 2009
Persistent link: https://www.econbiz.de/10003770937
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Markenbotschafter im eigenen Haus : Ziele und Strategien des Behavioral Branding Konzepts
Henkel, Sven; Ebersbach, Lydia - In: Erfolgsfaktor emotionales Kapital : Menschen …, (pp. 103-116). 2008
Persistent link: https://www.econbiz.de/10003779407