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A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
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A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
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Internationale Handels-Kommunikation im Spannungsfeld von Standardisierung und Differenzierung
Schwarz-Musch, Alexander - In: Internationalisierung von Vertrieb und Handel, (pp. 121 - 134). 2004
Persistent link: https://www.econbiz.de/10014555102
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; … - In: Journal of hospitality and tourism insights 6 (2023) 3, pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches
Falkenreck, Christine - 2010
Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...
Persistent link: https://www.econbiz.de/10013521317
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Corporate social responsibility strategy and corporate sustainability of food businesses in Thailand
Sananuamengthaisong, Manisara - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 155-166
Persistent link: https://www.econbiz.de/10010242323
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Country-of-origin effects and corporate reputation in multinational firms : exploratory research in Latin America
Vidaver-Cohen, Deborah; Gomez, Carolina; Colwell, Scott R. - In: Corporate reputation review : an international journal 18 (2015) 3, pp. 131-155
Persistent link: https://www.econbiz.de/10011473316
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Jaguar firms : tropic dwellers, camouflage masters, and solitary predators
Velez-Ocampo, Juan; Gonzalez-Perez, Maria Alejandra; … - In: Management and organization review : MOR ; the official … 17 (2021) 5, pp. 885-917
Persistent link: https://www.econbiz.de/10012805693