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Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte; Saren, Michael - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
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Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria; Wood, Bronwyn P. - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 175-182
Persistent link: https://www.econbiz.de/10011989251
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
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Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark; Maclaran, Pauline - In: Journal of historical research in marketing 5 (2013) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
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Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark (contributor) - 2013
Persistent link: https://www.econbiz.de/10009793496
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Contribution of women to US marketing thought : the consumers' perspective, 1900 - 1940
Zuckerman, Mary Ellen; Carsky, Mary L. - 2008
Persistent link: https://www.econbiz.de/10003643809
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The structural oppression of women by markets : the continuum of sexual violence and the online pornography market
McVey, Laura Angelescu; Gurrieri, Lauren; Tyler, Meagan - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 40-67
Persistent link: https://www.econbiz.de/10012498480
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Special issue: gender and macromarketing
Prothero, Andrea (ed.); Gurrieri, Lauren (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012308743
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Werbung für Adam und Eva : zielgruppengerechte Ansprache durch Gender Marketing Communication
Jaffé, Diana; Riedel, Saskia - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014005973
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Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412
Persistent link: https://www.econbiz.de/10009793450