Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS marketing. The study employed descriptive approach to analyze...

Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user-tracking properties, they have raised concerns among privacy advocates. This has resulted in an ongoing debate on the value of different types of targeting information, the incentives...